Brain Tumour Research, Leukaemia UK and Sarcoma UK have joined forces as we3can to fight children’s cancer with better and kinder treatments. That positive outlook comes through strongly in the new brand.
The "3" in the wordmark is key – it's used playfully to form the brand devices which hold photography and frame content. Illustrations and photography take a central stage in the visual identity and show what childhood should really look like.
we3can.org.uk
Agency: bandstand
