Motcomb Street

Brand
Project Overview
Boutiques, brunch, buzz. Belgravia.
Motcomb Street is Hyde Park’s upmarket neighbour. The meeting point for the finest art, dining, and fashion. But for all that, it loses none of its village atmosphere. The brand’s visual language borrows from the staggered buildings of the street itself, bringing its spirit to life in each piece of the brand. While luxury photography showcases the quality offerings. Meanwhile, the sunset-gradient palette takes its lead from Motcomb Street’s abundant outdoor spaces – the numerous alfresco restaurants, rooftop terraces, and secluded courtyards tucked behind and between the buildings.

Agency: bandstand
Pitch
Concept development
Monogram design
Art direction
Collateral design
Window vinyls
Emails and social